In the 71 years since India gained independence, the country’s real estate market has changed tremendously. While it has not always been consumer-favouring throughout this period, it is certainly so today. The country’s cities have expanded, new economic drivers have come in and jobs are being created at all levels. Likewise, appropriate housing is now being created for all income levels. The current government has taken the needs of the people to heart and deployed various policy initiatives to ensure that home ownership becomes affordable and desirable.
Also, like the real estate market itself, the market for housing loans has become very competitive, giving consumers the edge of choice. Moreover, property prices have also rationalised across the country after the government’s demonetisation move late last year. While it was initially expected that only the resale homes and land markets would be affected, it quickly became evident that the lowered sentiment had percolated in primary sales as well.
Many of the most important changes to positively impact home buyers in India so far have been at the policy level, while others have been induced by advances in technology:
• The internet has opened up the ability for everyone to do their own basic research and shortlist locations, projects and properties that suit their needs.
• Housing loan interest rates have become extremely attractive and promise to become even more so in the future.
• RERA is clearing fly-by-night operators from the market, leaving only credible and reliable players who are bound by law to adhere to their assurances on the market.
• The economy’s opening up with a plethora of new employment opportunities has, among other things, also led to the emergence of dual-income nuclear families with vastly enhanced home buying abilities.
• There is a wealth of property options available to home buyers today, which means that buyers are not limited to just a few developers and projects.
Buyer sentiment today
For a long time, India’s independence did not have too many favourable connotations for aspiring home buyers. Their disadvantageous position had a lot to do with the fact that the real estate market was largely held hostage by developers. Today, this scenario has changed significantly. Over the past two years, we have seen the decisive return of consumer power on the market, with the arrival of the Real Estate Regulatory Act (RERA) providing the final edge.
While RERA is still experiencing teething troubles, it is for certain that it is here to stay – finally putting buyers firmly in the driver seat. The Act is by far the most convincing manifestation of independence for home buyers in modern-day India, promising to eventually bring the residential property market on par with international standards of transparency and accountability to consumers. We are already seeing a return of home buyer interest on the back of this major policy reform, and there will be faster forward momentum going forward.
Meanwhile, the opening up of new locations via rapid infrastructure deployment and various consumer-favouring policy initiatives by the government are boosting housing affordability. With RERA simultaneously cleaning up the market of unscrupulous elements, the market is becoming larger, more wholesome and more attractive than ever before. We are indeed poised at the cusp of massive change, and the consumer is the primary beneficiary.
Technology-enabled consumer power
The internet has done a lot more than just open up the Indian real estate market’s topography. It has also brought with it a greatly rebooted job market – not only in terms of IT / ITeS jobs but almost all industries as a whole. Today, India is leading from the front in terms of Infotech-enabled businesses, with e-commerce and a thriving start-up culture driving economic growth.
In independent India today, there are close to 450 million internet users, and a vast number of new avenues of revenue generation has opened up. In contrast, twenty years ago the means for Indians to make a decent livelihood was restricted to a handful of professions. This has had direct implications on home buyer sentiment.
Housing for All by 2022?
In 1928, the US presidential campaign by the Republican Party promised Americans ‘a chicken in every pot and a car in every garage’ if its candidate Herbert Hoover won. Probably nothing else could have captured the spirit and specific needs and aspirations of those times than this promise. It was made a time just before the Great Depression began to spread its dark wings over America in 1929, and was already sending out signs of its coming.
As of now, the incumbent government’s ‘Housing for All by 2022’ vision seems a bit Utopian. India still has over 75 million homeless people and there is still a shortfall of about 19 million homes in the country. Nevertheless, as an electoral promise, it remains uniquely evocative and relevant for Indians today. Indeed, a roof over every Indian’s head would be the most compelling deliverable for any government to actually achieve. Can this dream be achieved? A lot would depend on:
• Making land for affordable housing available where it is needed the most
• Making the creation of mass housing a more attractive business proposition to developers
• Creating single-window clearances for mass housing projects to ensure minimum delay for such projects
• Ramping up infrastructure deployment in newly emerging areas where affordable housing can be created
• Offering further incentives for budget-strung first-time homebuyers
Definitely, the government has within its grasp the means to make it happen. Perhaps independent India will indeed see this ambitious goal achieved by 2022. For now, however, we can still look back with justifiable pride and satisfaction over the milestones already crossed. Over 71 years of variable economic growth led by different and subjected to rapidly changing market environments, India today stands heads and shoulders above other emerging countries.